A Built By The Trades product
The best shops know an educated customer buys more and haggles less. Now your website does that work before your tech ever reaches the door.
Watch it run on a real site · 0:47
They’re researching prices anyway. Get them on your site and never lose them, give them the answers up front, and they convert, with you.
Built for HVAC PLUMBING ELECTRICAL ROOFING GARAGE DOORS and other configurable home-service trades.
OPEN · 27 SIZES
$2,365 – $6,698
SETTLED · 6 ANSWERS
$3,733 – $4,125
Live example · Door Serv Pro · recorded 2026-08-27 · a research range, not a binding quote
01 · The problem
The estimate Monday, the box store Tuesday, the handyman Wednesday, a decision by Saturday, maybe. Or: they build it, price it and book it on your site Monday morning, and you're selling the job Monday afternoon.
THE WEEK THEY USUALLY SPEND
THE WEEK ON YOUR SITE
One search, two endings
That week happens whether you take part in it or not. A new door is a considered purchase, and they will collect numbers from every site that offers one. The only question is whether it happens in five strangers’ tabs, or in yours.
$2,863
"typically $2,000–$7,000…"
Call for pricing
Free estimates!!
"I paid way less…"
ENDING A · FIVE STRANGERS’ TABS
You’ll never win that room.
Five numbers, none of them yours, none with your scope attached. Days of shopping, and the cheapest unanchored figure sets the story.
Your estimated range
$3,733 – $4,125
Built from your pricebook, with the reasons it costs what it costs, and the next step right here.
Book my quote visitENDING B · YOUR TAB
You own the conversation.
You paid for that click. Keep it: answer the price question, explain the value, and win the business before it turns into a race to the bottom.
Live example · Door Serv Pro · recorded 2026-08-27. Ending B shows the real settled range for one configuration; Ending A’s windows are illustrative of the research experience, not real quotes.
02 · The product
Forty-seven seconds on Door Serv Pro’s live deployment. A homeowner lands on their website, builds their exact door, watches the price narrow to their job, asks a question, compares it against the big box, and books. No edit, no mockup.
01 Their real website 0:00
Recorded 2026-08-27 on the live deployment. Real pricebook output for one configuration; a research range, not a binding quote. Try it yourself
03 · How it works
As the homeowner answers each question on your site, the possible price narrows from your whole catalog to their exact job. Shown here: the live garage-door deployment. The same mechanics run for any configurable trade, your services, your options, your pricebook.
Varies by size
$2,365 – $6,698
Across 27 sizes, pick a size for your estimate.
Your estimated range
$3,733 – $4,125
Six answers narrowed a broad research range into a contractor-controlled estimate, without waiting for a salesperson or a callback.
04 · The matchup
The point is not that you’re cheaper. It’s that the homeowner sees WHY the better company costs more, next to the price, before they ever call a big box.
ILLUSTRATIVE COMPARISON
Your corner
$3,733–$4,125
SPREAD $392 · VERIFIED ON SITE
Price verified on site before work begins. No surprises.
The other tab
$2,863–$4,646
SPREAD $1,783 · 4.5× WIDER · MOVES AFTER PURCHASE
Installed price is quoted after purchase, many prices increase after inspection.
BOTH RANGES ON ONE SCALE
The retail floor is lower. The retail spread is 4.5x wider, and it settles after the sale. A tight range you can stand behind is built to turn price research into a qualified next step.
Illustrative comparison. Live example · Door Serv Pro · recorded 2026-08-27: both ranges and the after-purchase language were captured from the public comparison view of the live Door Serv Pro deployment for a single configuration. Shown for comparison shape, not market research and not a quote.
Pricebook
ServiceTitan · your live data
Permitted range
±20%
Set by you. Ranges shown to homeowners can never leave this band. Drag it. The live test setting is ±20%.
Pricing authority
TrueQuote presents and explains only
05 · Your control
TrueQuote is a display layer for your pricebook. Three rules make it safe to put pricing on your website:
Every range starts from numbers you already stand behind. Nothing is scraped, averaged or invented.
Pick the percentage. The live test setting is ±20%. Tighten it or open it any time.
The model can explain and compare, but it cannot publish a number outside the band you set.
06 · Why it pays
Five engines feed one number that matters:
More trust, better-qualified conversations, and a direct path to a booking or an exact quote.
See the honest ROI math →01 · THE VISIT
More website visitors begin a pricing conversation instead of leaving to research elsewhere.
02 · THE BOOKING
A higher booking rate from educated prospects who already understand the range.
03 · THE OFFICE
Reduced CSR and estimator time spent answering the same range questions by phone.
04 · THE CLOSE
A lower no-sale rate caused by online price differences nobody explained.
05 · THE PAYMENT
Better financing comprehension and uptake where it is legally supported and live.
07 · Objections
The objections that come up on every call, answered plainly.
They can already estimate them. What a competitor cannot copy is the scope, warranty, workmanship, training and service support presented alongside the number, which is exactly what the value framework puts on the page.
Price alone is the weakest story. TrueQuote shows licensing, insurance, warranty, reviews, included scope, permits, disposal and risk beside the range, so the decision is made on value rather than on a single figure.
Often, yes, and that is the point of showing it. The AI lane is labeled as collected general data, not your quote. Displaying it lets you correct the record on your own site instead of letting it go unanswered.
A range is not a quote. It orients the homeowner and then routes them to an inspection for the exact figure. Final price depends on inspection, scope, site conditions, configuration, code, labor, materials, warranty and provider.
08 · Pricing, shown, not hidden
Founder pricing is available now and confirmed in writing with your quote. Setup and terms are tailored to your pricebook during implementation.
The promise
Every homeowner deserves a real number. Every contractor deserves the call.
7:40 AM · Your driveway
The demo is the product on live data. Once you're on, your numbers feed the Built By The Trades success scoreboard, with opt-in, no-charge intervention if results slip. You are never left holding software alone.
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